I know the initial question coming up in your mind is: What is the Career scope of Digital Marketing? By the time you appear at the end of this blog, I’m sure that you’ll be assured that a career in Digital Marketing is the best decision that you can make.
Nevertheless, the growing technologies along with market makes have made it essential to start executing digital marketing. This is obvious from the fact that the Digital Marketing business is worthy of $68 billion. When all other industrial sectors are cornered with a mere growth of 5 to 10 %, the digital marketing field is growing with a 40% growth rate. Digital marketing Field has been successful in setting up a stronghold in the marketplace. With this shift in the marketing practice, a whole new pool of digital marketing job opportunities has been created which makes a career in digital marketing in India as one of the best options for students and experts.
Major Positions in The Field of Digital Marketing
Digital Marketing Manager or Digital Executive:
You can say that this is one of the greatest position or role in Digital Marketing. To reach this position you must have a minimum 5-7 years of practical experience in the field of Digital Marketing. The Digital Marketing Manager looks to be after the overall marketing and advertising growth creating strategies and Techniques that will generate more traffic, starting digital marketing actions, making advancements in the website and bringing up-to-date it on a regular basis etc.
Social Media Expert and Social Media Manager
Job in social media is one of the most essential jobs but don’t mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive or manager, you are required to keep a check on the most recent social media tendencies and prepare strategies successfully, work well with the content team and client keeping team on the regular schedule, producing quality content or video etc. Understanding about all the social media sites or platforms and a lot of creativity and imagination are must for this job position.
SEO Executive/SEO ANalyst
A well-designed website will be of no use if the firm does not have people who can advertise or promoting it and thus the company looking for SEO executives who make sure that the company’s web page is all over the web. SEO specialists are responsible for getting traffic on the website and improving upon the Google rankings. They have to make sure that the content on the website is search friendly, research about SEO tools, keyword research, create sitemaps and submit etc.
The sometimes useful and sometimes frustrating ads that we pointed out above are designed by these people. They produce a lot leads for the organization and for that reason there is a great requirement for PPC experts. As a PPC/SEM expert or professional, you are intended to handle PPC keywords and phrases, break up ad groups, refine landing pages, produce reports, provide suggestions for ad copies and graphics etc.
If you think that you can write far better than what is already there on the web then you are excellent for this Position. Responsibilities of a content marketer or Content writer include creating content that has all the features of going popular, making sure that the content is promoted well by way of SEO, managing with other teams and including their inputs in content material, following content styles, etc. To get into content marketing or writing you will need an outstanding knowledge of the English terminology along with a lot of creativeness.