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Video Marketing Trends To Check Out In 2019

Most companies now include video marketing as an important aspect of their marketing strategies. Be it dissemination of information about how to use a product, promotion of new services, online education or boosting sales figures, video marketing for business growth has come up in a big way and is expected to change the way business houses communicate with their prospective consumers.

Video marketing is changing so fast that it can be hard to keep up. With new video platforms and new social media websites being introduced regularly, companies have to stay on top of trends to create brand awareness among 18-35 year olds, the most sought-after demographic. So let’s take a look at 5 current trends in video marketing.

1. 360 Degree Videos

360 degree videos are one of the most exciting and interesting forms of media currently being made. In case you don’t know, the video literally allows you to rotate the shot 360 degrees, showing you everything in the room where the video was filmed. This video form has mostly been used for creative endeavours, the most famous examples being Conan O’Briens 360 interviews at Comic Con, and Bjork’s video for Stonemilker. But there is a lot of potential for companies to create engaging, unique advertisements with this feature.

Video marketing is changing so fast that it can be hard to keep up. With new video platforms and new social media websites being introduced regularly, companies have to stay on top of trends to create brand awareness among 18-35 year olds, the most sought-after demographic. So let’s take a look at 5 current trends in video marketing.

2. The relationship between video and search will grow even tighter:

Video and SEO already go hand in hand, but in 2019, search engines will put even more emphasis on video when it comes to ranking organic search results. The presence of video already helps boost a site’s search placement, but we predict it will play an even bigger role come the next Google search algorithm update.

3. Email will more easily integrate video content:

Including just the word “video” in your email subject line can increase your open rates by seven percent, but unfortunately, most email providers still don’t offer native video embedding. With the growth of video and the lack of innovation in the world of email providers, we anticipate seeing new functionality when it comes to autoplaying and embedding video within your emails.

4. Social video levels the playing field for businesses of all sizes:

This is one of the things I’m most excited about. Social video affords small businesses a massive opportunity to level the playing field when it comes to their marketing. Not long ago, it was the big brands with the big budgets that were gaining the most attention, with expensive commercials and ad campaigns. But today, your business videos can live right alongside the videos of Fortune 500 brands in the news feed, or intermingle with them as your followers tap through their Instagram Stories. You can target the same audiences with your social ad campaigns—or even the audiences of big brands you admire!

5.Instagram video takes off—in stories and the feed:

2018 was a big year for Instagram, with more and more businesses embracing the mobile social platform. But that was just the beginning. 2019 is Instagram’s time to shine, and video is going to be a big part of it. In our 2018 survey, 48% of consumers said they’ve made a purchase due to a brand’s video on Instagram. And this is a whopping 32% increase from 2017. Video is resonating with consumers on Instagram to the point that they’re purchasing.

6.Live video:

With Instagram Live, Facebook Live and live streaming on other platforms like Youtube and Twitch, live video for business will become even bigger in 2019. In fact, according to a Facebook report, daily watch time for Facebook Live broadcasts grew four times over, over the course of a year. With live video, your viewers feel that you’re speaking directly with them; and they’re typically going to chime in on the conversation by commenting and asking questions in real-time. The added personalization in live videos often encourages viewers to stick around longer and be more engaged, too.

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